Media Strategies and Advertising

The Media Strategies and Advertising (AEC) program prepares the next generation of communications professionals and enables those currently working in the industry to refresh their skills. Courses offer an initiation to the field of marketing as well as advertising and its strategies.


Total Duration: 3 Semesters (1.5 year)

Total Hour: 1,605 Hours

Tuition fee: 9,486.50 C$/ Semester

Application Fee: 50 C$


Admission Requirements: 

  • Eighteen (18) years of age or older

  • High School Diploma (Equivalent to Grade 12) 

  • The language test is required:

  1. For the Direct Admission: Candidates are required to present a valid IELTS test result with an overall band score of 6.0 with writing skill of 6.5 and other components not below 6.0
  2. ​For the Conditional Admission (Pathway): If the candidate doesn't have an IELTS test result or if his/her IELTS test result doesn't meet the requirements of the Direct Admission, he/she can apply at least for six months of English Language Program and pay 50% of the tuition fee to get a conditional admission. Candidates might require to complete a Springboard course for one semester prior to starting their programs. 


Required Documents:

  • Your birth certificate (original or certified copy with the original stamp on your document)
  • High school transcripts and High School Diploma from the Ministry of Education of your province/ country
  • Copy of university diploma and transcripts, (if any)
  • Copy of the ID page of your Passport
  • Language test result

Visa Process:


This important stage can be done either by yourself or an Immigration Lawyer (or an ICCRC Member). In both ways, STAR can help you out! 


Certificate of Acceptance of Quebec (CAQ): Required

Study Permit: Required 


* Note: All documents must be translated in English or French


Career Prospects

  • Advertising agencies, communications and marketing departments
  • Media placement agencies
  • Radio and television stations (as creatives or representatives)
  • Newspapers and magazines (as representatives)
  • Public relations or marketing agencies
  • Public-service, non-profit or para-governmental agencies
  • The three levels of government

Media Strategies and Advertising

  • NWY.1Q

Do you need help?

Book an Appointment with a STAR Advisor